My Approach

Good content has the ability to humanize your brand, demystify complexity, and inspire your audience.

Content can differentiate brands, build community, and turn customers into brand evangelists.

I believe that content goes beyond the traditional marketing funnel - it’s an infinite loop, with a role to play in every single step of your customer journey.

I am curious, data-driven, empathetic, and collaborative. My approach to content strategy is holistic, iterative, and rooted in data and audience insights, with a strong focus on distribution strategy.